Gameplan is the parent company for Gameplan Realty, a real estate brokerage company and Gameplan Homes, a buying company. Gameplan Realty & Homes were named as such as the owner of the company is a former NFL player and wanted to tie in his love of football with his newest endeavor into real estate.
Using color to distinguish between the parent company, real estate company, and buying company, this logo takes inspiration from playbook X's & O's to create a unique but simple and memorable mark.
Transitioning from the NFL to Real Estate, Gameplan homes leverages the owners previous experience in the NFL to offer unique insight into the housing market. With 2 companies, one focused on buying and the other on renovating and selling, a unified brand with sub-branding colors was created.